Future of wearables Functions and uses

Future of wearables: Functions and uses

Wearables of the future will likely be able to serve a multitude of needs required by individuals, companies and brands; they will revolutionalise the way people see, act and do things at home, work and play. So, what types of wearables are you looking forward to? And how would you be making use of the data collected?

 

For individuals

Individuals will want to gradually integrate wearables, be it bands or watches and even clothings, into their lives, especially if they see the benefit of doing so. Monitoring their fitness and improving their productivity at work are just some ways wearables are able to help. And perhaps, people would be further encouraged to use the wearables should they see more time freed up to be with their loved ones. Moreover, each individual’s wearable can be personalised based on his heart rates, locations and physical interactions to allow applications to generate customised information and targeted suggestions, and be able to serve his required needs at each specific point in time.

 

For companies

For companies, wearables will be able to revolutionalise how things are being done in the workplace. For example, employees would be able to use the device to enter and exit the office or clock in and out of shifts. In addition, efficiency levels of employees can be analysed to determine optimal working conditions and the company can help them achieve high productivity levels. In such a way, employees are able to learn how to perform at a higher standard more consistently as well.

 

For brands

Managers can be asked to support NFC payments with point of sale systems and software through the wearable devices that are owned by customers. And they can do so by designing a suite of applications, networks and supporting infrastructure for them. These wearables can also provide opportunities for brands to better understand each consumer’s spending patterns and be able to push advertisements to them through the wearables.

 

Different forms of wearables

As the demand for wearables increase year-on-year, it appears that they will not be a passing fad. And in the myraid range of wearables, certain form types are desired more than others. In a North American consumer technographics consumer technology survey conducted in 2014, majority of those surveyed indicated that they would be most interested in getting a wrist based sensor device. The results showed that 42% of the 4,556 United States adults showed interest in purchasing a wrist-based wearable, up from 28% in a similar survey conducted in 2013.

 

Future of wearables Functions and uses 1

 

As the form and uses of wearables evolve, it is likely that devices that can be attached to any body part will have to work together. Nonetheless, unless the device or devices work together to address a critical medical need, it appears unlikely that any wearable will be desirable enough to be worn all the time.

 

Recommended articles:

Zensorium | 3 Benefits of Using Fitness Trackers
Zensorium | Latest Trends in the Wearable Technology Industry
Zensorium | Optimising Productivity with Wearable Technology
Zensorium | Wearable technology: In the advertising industry
Zensorium | What is the future of wearable technology like?

 

Resources:

Information Week | How’s Your Enterprise Wearables Strategy?
Information Week | Wearables In The Workplace: 3 Realities
Marketing Interactive | How smart wearable tech will reshape mobile ads
Wired | The Future of Wearable Tech

 

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